“The Executive Council has been a great way for CPADNA and Dedicated Media to stay connected to other industry leaders. Its been vital to our continued efforts to monitor fraud and reduce the amount of access low quality publishers have to all of our networks.”
“The Executive Council is the most influential body within the industry. It’s where the performance marketing industry goes to find what is happening before everyone else finds out.”
“The online marketing industry moves at a rate that other industries can’t even fathom. The individuals that are active with the Executive Council move even faster.”
“The esteemed members of the group continue to cohesively apply their insight and knowledge to develope best practices and plan of action critically important to the success of the performance marketing industry at large.”
“The Executive Council has been a great place to discuss important industry issues with people who will actually make things happen and drive change.”
“The Executive Council addresses what should be happening in the performance marketing industry on a daily basis.”
“The Executive Council is THE place where top executives in the performance marketing space come to collaborate on and discuss the major issues facing the industry. It is by far the most expansive community of decision makers with their finger directly on the pulse of the performance marketing landscape.”
“The Executive Council is the place where the most innovative company leaders within the Internet marketing space congregate and work towards self regulating the ever changing market.”
“In an industry that moves extremely quickly, it is important to stay on top of all issues that can impact your bottom line. The Executive Council keeps us all dialed into potential issues as they develop, but more importantly discusses solutions in real time.”
“I’ve found that having open, transparent communication with the industry leadership group is a valuable and informative tool. Glad ECPM has been established and organized!”
“The ECPM is the most powerful group of C level executives and owners in our Industry. It is and will continue to be a great resource for its members to discuss industry topics and solve industry problems. I look forward to working with the group.”
“The ECPM is a group of dedicated professionals actively participating in the evolution of performance marketing, committed to our industry’s prosperity.”
“The ECPM has allowed leaders of the performance marketing industry, with common goals, to come together as one and develop standards and practices that continue to push this industry to greater heights.”
“The ECPM is one of the only outlets available to the performance marketing channel executives for frank and honest discussions regarding the concerns that we face everyday such as fraud and advertiser compliance. Our participation has helped us to better manage and grow our business. It allows us to have a much greater scope of knowledge regarding industry issues.”
“It’s a privilege to be able to discuss ideas and concerns with such a talented group of professionals.”
The Executive Council of Performance Marketing is an exclusive, private group of over 100 C-Level executives from within the performance marketing industry. The impetus behind the creation of this group was to help create dialogue between the executives of trusted companies about those issues are hindering the growth in this segment of industry. The hope is to allow the decision makers to combat some of the issues that online marketing encounters both short term and long term.
The Executive Council is currently planning our first annual members retreat. Meet over 100 C-Level Executives within the Performance Marketing Industry.
The Executive Council is a group where both trade secrets and proprietary information is often shared between members – conversation is encouraged. Thus, we have a stringent initiation process to better allow the group to function as intended. It is our intention to have a very transparent discussion about many hot topics in this industry. In order for this to work the group must have a certain level of trust and respect amongst its members. For this reason it is a democratic process to gain a position on the Executive Council.
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